Storytizing: What's Next After Advertising

Storytizing What s Next After Advertising Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them Pearson shows how firms can identify the customers and

  • Title: Storytizing: What's Next After Advertising
  • Author: Bob Pearson
  • ISBN: 9780692598146
  • Page: 220
  • Format: Hardcover
  • Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them Pearson shows how firms can identify the customers and trends that shape their brand s story

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