D&AD: The Copy Book

D AD The Copy Book The superstars and leading professionals in the business of writing ads In the DAD published a book on the art of writing for advertising Though now outdated the best selling book remains an im

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  • Title: D&AD: The Copy Book
  • Author: D&AD
  • ISBN: 9783836528320
  • Page: 379
  • Format: Hardcover
  • The superstars and leading professionals in the business of writing ads In 1995, the DAD published a book on the art of writing for advertising Though now outdated, the best selling book remains an important reference work today a bible for creative directors DAD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, iThe superstars and leading professionals in the business of writing ads In 1995, the DAD published a book on the art of writing for advertising Though now outdated, the best selling book remains an important reference work today a bible for creative directors DAD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals often agency leaders or owners themselves The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes Looking for the clues to well written, effective, and compelling stories that make great advertising Look no further.

    One thought on “D&AD: The Copy Book”

    1. What an amazing, insightful read! Every copywriter, or anyone who works in advertising should read this book. Written in 1995 by 32 of the world's best copywriters, it gives you a glimpse into their lives, experiences and what inspired them to do the great work they did over the years. It also makes you long to be a copywriter in the '90s, because then, the copy was longer, richer, and was read by people with longer attention spans. Today, digital advertising makes us scream and shout over all t [...]

    2. An insightful compendium of stories, tips and even some amusing rants about what it means to be a copywriter. It's a catchy read — after all, these are guys who make and made their livings appealing through words — and you get to learn quite a bit about the true role of a copywriter, the purpose of creative advertising and what it means to surrender your life to a form of art. I couldn't help but feel some of the guys writing it weren't giving a fuck about sharing knowledge per se (hey, perh [...]

    3. Turns out the best copywriters’ names appear near the end of the alphabet. Short of changing my name, I should probably follow their advice: short, sharp, startling and above all know your audience. Apparently I can also make the most of my character defects – this copywriting gig might work out alright.

    4. D&AD has produced an excellent publication demonstrating the very best of copywriting. The Copy Book offers an insight into the creative process of some of the world's leading copywriters, as well as demonstrating some incredible examples of their work. It would be a 5* book if it weren't for the lack of female writers included.

    5. Not bad to have on your coffee table and read occasionally, a scribe or two at a time. Not every entry is worthwhile and not everyone who was worth it was entered. But you know how these things are selected

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